DAY TRADING ATTENTION addresses the “TikTokification of Social Media” which means that algorithms across platforms have evolved, so we need to change how we deliver our jabs. While the concept of “giving value to your audience” remains the same, the execution needs refinement. For example, what should value look like now? What formats should it take? How do you decide what piece of content to make to produce that value, and how can you create a process to make that production sustainable? How should your content change based on the platform you’re posting on? Can piece of valuable organic content drive better business results than a “sales” piece of content?

We’re seeing a shift not only in the emergence of new platforms, but also in creative quality as a much bigger driver of business success. It’s not as easy to get away with producing generic, “vanilla” content anymore.

Gary will explore these concepts in depth in this book. The insights and observations are based on everything that his companies at VaynerX and I have learned over the years. At VaynerMedia, Gary has learned what successful marketing and advertising looks like for large Fortune 500 brands. Through The Sasha Group, Gary helps small businesses grow and drive leads and revenue. Through VaynerCommerce, he’s gained insights on scaling e-commerce and direct-to-consumer (DTC) companies.

And, of course, Gary is a practitioner of everything he writes about. Over the last decade, he’s continued to grow the community around the GaryVee personal brand, as well as drive sales for Wine Library using modern marketing strategies. Many of his observations come from personal interactions with thousands of startups, entrepreneurs, creators, and celebrities. Whether you’re a solo content creator, a service provider, small to medium sized business executive, or whether you’re working for a large brand, THE NEW VARIABLES OF SUCCESS shows you how apply these principles in real business scenarios.