I was initially sceptical about a soft cover in a bullet journal type notebook, but I've been pleasantly surprised. Whilst not a hardcover per-se, the cover is certainly rigid enough to be protective, with a lovely soft leather-like feel to it.
As for the colour… it really is a gorgeous purple in person.
AND the paper! Oh my it is LOVELY. If you want a “white” white, this isn't the journal for you; the paper is more an ivory colour. But silky smooth, and the only ink that managed to even ghost through my pages were the permanent marker sharpies (the non-perms were fine).
Really, REALLY happy with my Goalbook!